Organic Content Strategy
Achieving strong organic content pull-through on social media requires creative content, a focus on community building and management and strong analytic monitoring.
AREAS OF EXPERTISE
Myriad can help companies win through the following process:
- Mapping out all relevant stakeholders on social channels.
- Building target lists and social listening to make community building time efficient.
- Relevant, timely and meaningful contributions to suitable posts, threads and discussions.
- Responding to brand/company mentions to keep dialogue open and positive.
- Developing a content planner tailored to your business and reflects your areas of expertise and interest.
- Posting at the most opportune times to ensure maximum reach.
- Using the best content type for each post, such as video, infographics and imagery.
- Working with the community to encourage user-generated content.